Facebook - Scam - my name is in message

[leon]

Hi
I received a Private message on facebook ( pasted below ) Thing is I don't know this person - What I don't get though that it has my name in the message - most scam do not and it's generic - is it not the case?
Can any one help me ?

Cierra Vega
What's up Leon I'm in town for the next 3 days and I've been wanting you so bad! I wrote you a secret message for privacy get it for your profile here http://apps.facebook.com/280358301986937/ you better hit me up after you read that!